Friday, April 4, Rabat, Morocco – Mrs. Amal EL FALLAH SEGHROUCHNI, Minister Delegate to the Head of Government in charge of Digital Transition and Administrative Reform, and President of the Board of the Pan-African Intergovernmental Organization CAFRAD, presided over a press conference dedicated to presenting the third edition of GITEX AFRICA 2025, which will take place in Marrakesh from April 14 to 16, 2025, under the High Patronage of His Majesty King Mohammed VI, may God assist him.

In her speech, Mrs. the Minister, in the presence of Mr. Mohammed DRISSI MELYANI, Director General of the Digital Development Agency (ADD), and Mrs. Trixie LohMirmand, CEO of KAOUN International, highlighted Morocco’s selection as the host of this major continental event. This choice, she explained, stems from a sustained and methodical commitment to positioning the Kingdom as a key player in the digital field at the regional level, fully aligned with the High Directions of His Majesty King Mohammed VI, may God protect him. Additionally, she emphasized that the 2025 edition aimed to strengthen Africa’s position as a key player in the global technological scene, focusing on digital infrastructure, artificial intelligence, and technological innovations. One of the main new features of this edition will be the “Africa Future Connectivity” Summit, a platform for discussing the impact of high-speed internet, 5G, and cloud computing.

Another highlight of this summit will be the launch of the “Diaspora Studio,” a platform dedicated to networking African talent globally to promote cross-border investments and partnerships. Regarding numbers and achievements, Mrs. the Minister highlighted the impressive evolution of statistics between the first and third editions of GITEX Africa, with over 1,400 participating companies and startups, and an expected visitor count exceeding 45,000.

She also announced the launch of the second edition of the “Morocco 200” initiative, aimed at supporting 200 Moroccan startups by covering 90% of their participation fees for the event.

Mrs. Trixie LohMirmand, CEO of KAOUN International, praised the growth of Morocco’s technological ecosystem, emphasizing the importance of artificial intelligence in the competitiveness of nations. She noted that GITEX Africa is becoming a strategic platform for Morocco, paving the way for a digital future based on innovation and international collaboration.

The transformation and modernization of administration in Africa must inevitably pass through digital transformation (DX). Digital revolutions are at the heart of governance, efficiency, and transparency issues in public services. Indeed, the digitalization of public administrations is a key lever to improve access to services, enhance institutional performance, and foster better management of public resources. In this regard, CAFRAD is firmly committed to promoting training and building the capacities of public and private sector actors in this crucial field. Aware of the challenges related to integrating digital technologies into administrative processes, CAFRAD places particular emphasis on raising awareness and supporting public officials through tailored training.

Digitalization of administration is not only a condition for improving services to citizens, but it is also a key element in achieving the Sustainable Development Goals (SDGs). By facilitating access to information, optimizing resource management, and promoting digital inclusion, digital transformation allows for a better response to the aspirations of populations and contributes effectively to building a more resilient and equitable Africa.